Trends aren't trendy.
One of the problems of having tons of young people being educated at business schools is that they have lots of consultants as professors. And consultants love to find rational, a posteriori explanations for different phenomenons and industries. It’s normal - professors need to define, organize, predict… They need to be reassuring.
But one of the big consequences of that is people then think we can predict trends and markets: blockchain, AI, etc.
Know who else loves to think like that? Investors. After all, it’s what lets them reassure their own investors ;) That’s how we get all these blogs and podcasts about trends. And we at The Family participate too, because hey, sometimes you gotta do what’s needed to please the ecosystem.
But what’s pleasant and necessary for a consultant or investor is usually either useless or, worse, toxic for an entrepreneur.
Entrepreneurs are the demiurges of the startup ecosystem. They’re the ones who have the real predictive power in terms of trends: the ability to create them.
So if you’re an entrepreneur, don’t think about trends - think about founder-market fit. “Am I the right person to build this business?” is a much more important question than knowing whether the blockchain market will be worth 30 or 40 billion in the next 5 years.
Entrepreneurs are driven by faith, and faith is the thing that can move mountains. Sometimes, even, that faith can create mountains.
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